Le marche siamo noi.

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Authors : Bernard Cova, Gregorio Fuschillo, Stefano Pace Topic : Social Science, Business & Economics School subject : Publication date : 12/05/2017 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891756244 License duration (days) :
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Additional details

Book pages: 193

Reflowable Version: Yes

Description

I brand vivono! Questa la tesi del volume, che si rivolge ai professionisti del marketing e del brand management, ma anche a tutti coloro che vogliano esplorare lo scenario attuale del consumo.

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