Backward & Forward.

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Authors : Stefano Sacchi, Paolo Lucci Topic : Business & Economics School subject : Publication date : 04/10/2018 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891776884 License duration (days) :
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Book pages: 118

Reflowable Version: Yes

Description

Evoluzione, velocità, e-commerce, digitalizzazione, globalizzazione, centralità del cliente, nuovi comportamenti d’acquisto, ricerca di esperienzialità... Come farsi notare ed essere più interessanti e “cool” nell’economia dell’attenzione? Partendo dai fondamentali di branding, gli Autori delineano le nuove strategie evolutive che ispirano i marchi più dinamici, sia italiani che internazionali.

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