Brand Voice

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Authors : Alberto Maestri, Alessio Pomaro, Giorgio Triani Topic : Business & Economics School subject : Publication date : 01/02/2023 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788835150374 License duration (days) :
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Additional details

Book pages: 116

Reflowable Version: Yes

Description

Brand Voice è un viaggio che esplora i modi con cui i brand prendono la parola: dai jingle ai sound logo, dal sound marketing ai testimonial, arrivando all'intelligenza artificiale conversazionale e ai Digital Human. Un libro dedicato a chiunque abbia interesse a esplorare approcci, strumenti e percorsi utili a progettare brand che siano capaci di resistere alla prova dell'oggi, e rivolti al domani.

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