Branded content. La nuova frontiera della comunicazione d’impresa

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Authors : Paolo Bonsignore, Joseph Sassoon Topic : Social Science, Business & Economics School subject : Publication date : 13/06/2014 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891704627 License duration (days) :
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Additional details

Book pages: 112

Reflowable Version: Yes

Description

Il Branded Content rappresenta una grande novità nel mondo della comunicazione d’impresa e questo è il primo testo che aiuta a inquadrarlo e a comprenderlo. Con una scrittura scorrevole e informale, un taglio pragmatico e una ricca serie di case histories (illy, Hyunday, CocaCola, Lacta Greece, Ibm) e interviste ai maggiori esperti sul tema.

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