Branded entertainment.

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Authors : Elena Grinta Topic : Social Science, Business & Economics School subject : Publication date : 13/06/2017 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891756954 License duration (days) :
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Additional details

Book pages: 127

Reflowable Version: Yes

Description

Se la capacità del brand di essere visto e ascoltato è sempre più a rischio, la priorità assoluta di ogni azienda è spendere il proprio budget pubblicitario in modo efficace ed efficiente. Ciò significa rivolgersi ad approcci nuovi. Advertiser Funded Programming, web series, cortometraggi, advergaming… sono tantissime le possibili declinazioni di branded content & entertainment su cui si concentra l’analisi di questo volume.

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