Business content creator

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Authors : Stefano Chiarazzo Topic : Business & Economics School subject : Publication date : 12/04/2024 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788835164623 License duration (days) :
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Additional details

Book pages: 231

Reflowable Version: Yes

Description

Oggi tutti i reparti aziendali contribuiscono alla creazione e diffusione di contenuti per migliorare le vendite, la corporate reputation e l'employer branding. Ma come creare esperienze crossmediali e transmediali uniche, memorabili e persuasive? Questo libro offre un metodo da applicare passo passo, con esercizi pratici, esempi di successo e un Content Creation Canvas da utilizzare quotidianamente nel proprio lavoro strategico, creativo e produttivo.

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