Convergent Marketing

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Authors : Antonio Perfido Topic : Business & Economics School subject : Publication date : 21/06/2024 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788835165859 License duration (days) :
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Additional details

Book pages: 199

Reflowable Version: Yes

Description

Convergent marketing ti offre una bussola per orientarti in un panorama in rapido cambiamento, presentando una strategia che combina AI conversazionale e generativa, automazione del marketing e contenuti mobile-first. Un invito a esplorare le potenzialità del marketing odierno, combinando creatività e tecnologia per storie che lasciano il segno nel futuro dei brand.

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