Cookieless marketing

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Authors : Andrea Folcio Topic : Business & Economics School subject : Publication date : 10/11/2023 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788835156208 License duration (days) :
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Additional details

Book pages: 216

Reflowable Version: Yes

Description

Uno strumento importante per il marketing di domani! Questo volume vuole dare un contesto a quello che sta succedendo nell'ecosistema digitale e fornire un'impostazione solida sulle soluzioni più efficaci già oggi nel passaggio dai cookies ai dati, con uno sguardo particolare sulle ricadute dirette anche nell'advertising.

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