Customer Experience Design.

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Authors : Alberto Maestri, Joseph Sassoon Topic : Social Science, Business & Economics School subject : Publication date : 05/04/2017 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891754912 License duration (days) :
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Additional details

Book pages: 155

Reflowable Version: Yes

Description

In che modo è possibile progettare esperienze di marca memorabili sui media digitali e attraverso le tecnologie digitali? Il libro che avete tra le mani offre delle risposte a questo importante interrogativo, proponendo un viaggio tra principi di experience management, variabili progettuali, metodi e strumenti di digital experience design e integrando costantemente discipline come management, marketing, design, psicologia e comunicazione narrativa.

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