Development strategies for local areas

Description

Development Strategies for Local areas is a scientific monograph that proposes a methodological approach useful to identify the social, economic, and environmental factors most likely to favor the sustainable development of local territories. The book illustrates the theoretical foundations of such an approach as well as the results of its empirical application to a developing province in Southern Italy, thus providing guidance for the formulation of local development strategies. Development Strategies for Local areas is intended for scholars and practitioners who are interested in supporting local territories through a strategic place marketing approach. Written in English, this book is for national and international audiences and brings strategic aspects regarding the development of local territories to the attention of place marketing specialists.GIOVANNI PINO (PhD in Intelligent Management) is a research associate in place marketing and sustainable consumption behavior at the...