Dialogare con gli stakeholder. Ascolto e sensibilità interculturale per le relazioni pubbliche e la comunicazione d'impresa

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Authors : Alessandra Mazzei, Silvia Ravazzani Topic : Business & Economics School subject : Publication date : 30/04/2014 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891704146 License duration (days) :
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Book pages: 119

Reflowable Version: Yes

Description

Ascolto e sensibilità interculturale sono il presupposto per una comunicazione d’impresa intesa come autentico dialogo con gli stakeholder. Il volume tratta i fondamenti di questi argomenti, presentandone i concetti rilevanti nella letteratura internazionale.

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