Digital branding

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Authors : Daniel Rowles Topic : Business & Economics School subject : Publication date : 26/10/2023 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788835155362 License duration (days) :
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Additional details

Book pages: 243

Reflowable Version: Yes

Description

Il volume propone un modello solido, approfondito e aggiornato per la pianificazione di una strategia di digital branding, la costruzione di una brand identity, la selezione degli opportuni canali di marketing e la misurazione dell'efficacia delle campagne promozionali online, includendo numerosi casi studio. Un testo per tutti i marketer e i brand strategist che desiderano potenziare la presenza online del proprio brand, ma anche per studenti in formazione e giovani professionisti.

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