Digital business strategy

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Authors : Mauro Lupi Topic : Business & Economics School subject : Publication date : 13/01/2021 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788835113744 License duration (days) :
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Additional details

Book pages: 174

Reflowable Version: Yes

Description

Attraverso la metafora di un viaggio che si svolge su un percorso di 12 tappe, il volume descrive la strategia di business digitale da integrare nei processi dell'intera organizzazione e illustra tutto ciò a cui il professionista del marketing e del business digitale deve fare attenzione prima di impostare le attività operative e tattiche, comprese le tecnologie abilitanti, le competenze necessarie e i processi organizzativi.

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