Digital transformation war.

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Authors : Alessandro Sisti Topic : Business & Economics School subject : Publication date : 26/05/2017 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891756152 License duration (days) :
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Book pages: 217

Reflowable Version: Yes

Description

Le aziende tradizionali del retail subiscono l’aggressione dei giganti dell’e-commerce. Walmart, Tesco, Carrefour, Esselunga, che per anni hanno avuto il monopolio sul cliente finale grazie ad una capillare rete vendita di migliaia di negozi, sono sfidati apertamente dai giganti dell’e-commerce (Amazon, Ebay, Alibaba). Ecco la guida definitiva alle migliori esperienze, soluzioni tecnologiche, modelli strategici e operativi per consentire al retail di affrontare e vincere le sfide competitive.

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