Experiential marketing
epub with drm
Download a protected file
Additional details
Book pages: 286
Reflowable Version: Yes
Description
In questo nuovo e appassionante testo, Wided Batat introduce i lettori al suo modello di customer experience e all'era del "marketing mix esperienziale", proponendo la teoria delle "7E" per progettare esperienze adeguate, emotivamente cariche e redditizie in un contesto phygital. Una lettura preziosa per team di executive, professionisti del marketing e della comunicazione, studenti di corsi e master in Marketing.How to access this product
EPUB is the standard format for digital reading. This EPUB is protected with Adobe DRM.
After purchase, you will receive a link to download an .acsm file. To open it, you need to install the free Adobe Digital Editions software and authorize it with an Adobe ID.
Once the setup is complete, you will be able to download the ebook file. To read it, you can use any EPUB reading app compatible with Adobe DRM (such as Kobo, Tolino, or PocketBook).