Guerrilla marketing in Italia.

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Authors : Andrea Frausin, Fabio Zancanella Topic : Business & Economics School subject : Publication date : 18/09/2014 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891716644 License duration (days) :
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Additional details

Book pages: 161

Reflowable Version: Yes

Description

In questo libro scoprirete come aumentare i guadagni della vostra attività attraverso il marketing per small business (e non soltanto) più famoso al mondo. Leggete questo libro e cambierete per sempre il vostro modo di pensare al marketing e alla comunicazione. Il volume è arricchito da cinque casi illuminanti su come il vero Guerrilla Marketing sia stato applicato con successo in Italia.

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