Il marketing e la comunicazione nello sport

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Authors : Enrico Flavio Giangreco Topic : Business & Economics School subject : Publication date : 27/04/2023 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788835152743 License duration (days) :
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Additional details

Book pages: 183

Reflowable Version: Yes

Description

Le società sportive devono essere gestite come attività di entertainment e necessitano di un approccio veramente orientato al marketing e alla comunicazione. Il volume si pone come una guida non solo per i consulenti, i professionisti e gli addetti ai lavori, ma anche per tutti gli appassionati.

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