Il marketing per crescere.

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Authors : Philip Kotler, Milton Kotler Topic : Business & Economics School subject : Publication date : 08/04/2015 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891722140 License duration (days) :
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Book pages: 195

Reflowable Version: Yes

Description

Se pensate che le aziende non possano svilupparsi in un’economia a basso tasso di sviluppo, Philip Kotler (il guru del marketing) e Milton Kotler (quarant’anni di esperienza nel marketing strategico) vi faranno cambiare idea. In questo libro potrete vedere cosa decine di aziende stanno facendo per riuscire a prosperare in un’economia mondiale a basso tasso di crescita.

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