Inside Nuvola Lavazza
epub with drm
Download a protected file
Additional details
Reflowable Version: Yes
Description
The study of corporate headquarters is an interdisciplinary field in which architecture and sociology often intersect. This book describes the different communicative functions that a corporate headquarters can embody. Specifically, it analyzes how strategic communication can contribute to the transformation of a building into a vibrant combination of messages, people, relationships, visual stimuli, stories, and more. Communication itself has shaped the Nuvola Lavazza project from the very beginning and continues to do so, highlighting the communicative side of each decision taken by the top management and leading the project to incisively unfold its effects in and for society. Nuvola is a flagship of Lavazza’s way of communicating, a symbolic and “living” manifesto of strategic communication in its broadest sense. The Nuvola Lavazza project serves as a valuable case study for communication scholars, professionals, and students. This book aims to strengthen the bridge between...How to access this product
EPUB is the standard format for digital reading. This EPUB is protected with Adobe DRM.
After purchase, you will receive a link to download an .acsm file. To open it, you need to install the free Adobe Digital Editions software and authorize it with an Adobe ID.
Once the setup is complete, you will be able to download the ebook file. To read it, you can use any EPUB reading app compatible with Adobe DRM (such as Kobo, Tolino, or PocketBook).