Luxury food

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Authors : Annalisa Cavaleri Topic : Social Science, Business & Economics School subject : Publication date : 10/05/2024 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788835165408 License duration (days) :
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Additional details

Book pages: 264

Reflowable Version: Yes

Description

Questo volume intende fare chiarezza sul "luxury food" contemporaneo, identificando le parole chiave indispensabili per riconoscere il vero lusso enogastronomico e creare, di conseguenza, una strategia di marketing e comunicazione efficace che permetta di essere unici sul mercato. Per le sue caratteristiche, Luxury food si rivolge in primo luogo agli studenti in formazione e ai professionisti, ma anche a esperti di marketing e comunicazione, ai manager e ai food lover.

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