Marathon & running events

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Authors : Erica Croce, Giovanni Perri Topic : Business & Economics School subject : Publication date : 16/02/2024 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788835158295 License duration (days) :
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Additional details

Book pages: 253

Reflowable Version: Yes

Description

La maratona è la gara running più iconica, ma anche un (mega)evento sportivo articolato, complesso, spesso di massa, con ricadute economiche potenzialmente positive. Ricco di consigli pratici, casi studio reali e interviste a personaggi e professionisti di successo, questo manuale di marketing si rivolge a organizzatori di eventi, amministratori, ristoratori, albergatori e operatori turistici, potenziali sponsor, comunicatori, studiosi, runner, turisti appassionati, curiosi.

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