Market Access nel settore healthcare. Strategie, attori, attività e processi

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Authors : Gianpiero Data, Paolo Mariani Topic : Business & Economics School subject : Publication date : 27/08/2015 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891724656 License duration (days) :
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Book pages: 145

Reflowable Version: Yes

Description

Nel volume sono affrontati i principali temi legati al Market Access, cercando di coglierne gli aspetti più rilevanti in termini di visione sistemica per le strategie di sviluppo globale delle imprese del comparto biofarmaceutico.

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