Marketing contestuale.

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Authors : Michelangelo Barbera Topic : Business & Economics School subject : Publication date : 14/02/2017 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891749291 License duration (days) :
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Additional details

Book pages: 133

Reflowable Version: Yes

Description

Il marketing digitale permette di raccogliere e utilizzare in tempo reale una grande quantità di informazioni che possono essere utilizzate non solo sui canali digitali ma anche sui canali tradizionali. Il volume – che si indirizza a manager, professionisti e studenti delle lauree magistrali – delinea un’evoluzione per il marketing digitale, indicando strategie e pratiche efficaci e vincenti per affrontare il cambiamento.

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