Marketing innovation

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Authors : Chiara Cantù Topic : Business & Economics School subject : Publication date : 01/02/2022 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788835133551 License duration (days) :
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Description

Attraverso l'analisi di casi e testimonianze, e grazie a un taglio pragmatico, il testo vuole proporre, a studenti di marketing e responsabili aziendali, dei percorsi di digitalizzazione e sviluppo responsabile in cui l'innovazione di marketing è stata in grado di supportare il marketing dell'innovazione.

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