Marketing museale e creazione di valore: strategie per l’innovazione dei musei italiani

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Authors : Mara Cerquetti Topic : Business & Economics School subject : Publication date : 25/08/2014 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891716590 License duration (days) :
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Additional details

Book pages: 180

Reflowable Version: Yes

Description

il ruolo del marketing museale come attività che concorre al raggiungimento dei fini istituzionali del museo, creando valore sia per la sopravvivenza del museo e dello stock di beni sui quali agisce, sia per la soddisfazione degli utenti e per lo sviluppo del territorio.

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