Non siamo mica la Coca-Cola, ma abbiamo una bella storia da raccontare. Usare il Corporate Storytelling senza essere una multinazionale

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Authors : Andrea Bettini Topic : Business & Economics School subject : Publication date : 08/04/2015 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891721938 License duration (days) :
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Book pages: 116

Reflowable Version: Yes

Description

Volete raccontare la vostra impresa? Pensateci, questo libro potrebbe fare per voi; perché se non sarete voi a farlo, una storia verrà raccontata lo stesso… e non è detto sia quella giusta!

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