Product management 4.0

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Authors : Marcello Coppa, Andrea Landini, Anna Bruscia Topic : Business & Economics School subject : Publication date : 10/03/2025 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788835177258 License duration (days) :
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Additional details

Book pages: 195

Reflowable Version: Yes

Description

Questo libro costituisce una guida pratica per fare ordine nel mondo del product management. Contestualizzando il venture building tra le leve strategiche, il testo fornisce i principi e gli strumenti essenziali per creare prodotti digitali di successo e segue le fasi di sviluppo di un prodotto digitale, dalla visione allo scaling, dal lancio alla maturità.

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