Progetti di Brand & Marketing Communication

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Authors : Emanuele Invernizzi, Stefania Romenti Topic : Business & Economics School subject : Publication date : 10/01/2017 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891748010 License duration (days) :
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Book pages: 296

Reflowable Version: Yes

Description

Una raccolta di progetti sul tema della brand & marketing communication, scritti dai partecipanti dell’edizione 2016 dell’Executive Master in Relazioni Pubbliche d’Impresa (MARPI). Essi offrono stimoli concettuali e spunti pratici utili sia a chi già lavora per confrontarsi su pratiche professionali diverse dalla propria, sia agli studenti che sono interessati ad approfondire il tema della comunicazione di marketing.

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