Rivoluzione mobile.

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Authors : Roberto Brognara Topic : Social Science School subject : Publication date : 16/05/2014 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891704726 License duration (days) :
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Additional details

Book pages: 188

Reflowable Version: Yes

Description

Questo libro ricostruisce l’ecosistema mobile (i device, le reti, le attività e i contenuti, tra cui le app), offre una definizione (che va ben oltre i soli artefatti tecnologici) ed evidenzia l’impatto sui consumi, il marketing e la comunicazione di marketing. Discute inoltre di come tutte le realtà professionali che popolano queste dimensioni stiano cambiando o dovrebbero farlo molto rapidamente.

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