Semiotica della pubblicità

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Authors : Ugo Volli Topic : Language Arts & Disciplines School subject : Publication date : 05/04/2012 Subscription magazine Publisher : Editori Laterza ISBN : 9788858102039 License duration (days) :
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Additional details

Book pages: 138

Reflowable Version: Yes

Description

La pubblicità come segno, come testo complesso e seduttivo, come messaggio condizionato dai mezzi di comunicazione, come veicolo di significati e di valori: la semiotica ne smaschera il funzionamento e ne indica le debolezze e le ragioni di forza.

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