Social media e comunicazione di marketing. Presidiare la Rete, costruire relazioni e acquisire clienti innovando l'esperienza utente

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Authors : Alessandro Prunesti Topic : Business & Economics School subject : Publication date : 07/01/2016 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788856870688 License duration (days) :
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Additional details

Book pages: 195

Reflowable Version: Yes

Description

La nuova edizione (totalmente rinnovata) di un volume per i marketing men che debbono capire come funziona oggi l’ecosistema dei social media. Offre una vera e propria roadmap per utilizzare i social media e riuscire così a presidiare il mercato, creare relazioni efficaci con i target di riferimento, rafforzare la reputazione e acquisire nuovi clienti.

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