Strategie di comunicazione e marketing

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Authors : Daniele Trevisani Topic : Business & Economics School subject : Publication date : 26/05/2017 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891756077 License duration (days) :
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Additional details

Book pages: 127

Reflowable Version: Yes

Description

Un libro per focalizzare le proprie operazioni di marketing, comunicazione, informazione, vendita strategica, con un metodo chiaro e lineare in 12 punti. Un approccio frutto di 25 anni di esperienza, testato e divulgato in aziende e organizzazioni come Siemens, Volksbank, Carnival Corporation (Costa Cruises), Istituto Nazionale di Fisica Nucleare, Frost & Sullivan (London), Commax Consulting (Monaco di Baviera), Barilla, Coop Italia, IIR (Institute of International Research), Arch-Chemicals, Panini, Fedon, Ricoh Europe…

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