Tecniche di web marketing. E-commerce digitale e social media: tutte le opportunità per le Pmi

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Authors : Andrea Boscaro, Riccardo Porta Topic : Business & Economics School subject : Publication date : 31/01/2014 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788856861303 License duration (days) :
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Book pages: 170

Reflowable Version: Yes

Description

Come orientarsi fra motori di ricerca, social media, smartphone e tablet, eBay? Come è meglio gestire il keyword advertising e i propri investimenti in Rete? Come si fa a trasformare un utente in acquirente? Perché la web analytics è così importante? Una nuova edizione – ampiamente rivista e allargata – di una guida introduttiva di largo successo.

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