The business as a living system

Description

Seeing the business as a living system can profoundly alter how we understand the corporate reality. In this view, the business and its context become mutually dependent: a community among communities. The business no longer exists self-referentially. Instead, only when it completely fulfils its economic and social function does it become a creator of value. Value that goes beyond profit generation and extends to the business’s impact on the environment and on society through the cultural growth of all its participants, coming together to work towards the common good. This is the theory that Massimo Mercati, CEO of Aboca, is applying to his family business. Founded in 1978 by his father Valentino, Aboca has always distinguished itself through its innovative approach: finding solutions to human health needs in nature while respecting the human body and environment, developing sustainable agricultural models and investing in scientific research. Through his field experience and study...