Web intelligence & psicolinguistica. La dimensione emotiva nascosta del linguaggio on line applicata al marketing e alla comunicazione

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Authors : Andrea Barchiesi, Felix Sagrillo Topic : Social Science, Business & Economics School subject : Publication date : 23/11/2012 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788856864342 License duration (days) :
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Book pages: 115

Reflowable Version: Yes

Description

Un metodo innovativo che pone le basi di una nuova disciplina che consente di analizzare e progettare i contenuti in modo da suscitare nel target un set desiderato di emozioni. Un volume di rilevante interesse per ricercatori di marketing, marketing manager, psicologi sociali.

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