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Authors : David Aaker Topic : Social Science, Business & Economics School subject : Publication date : 30/08/2019 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891794758 License duration (days) :
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Book pages: 168

Reflowable Version: Yes

Description

Il guru del branding David Aaker, Vice-Chairman di Prophet Brand Strategy, si sofferma con questo suo ultimo libro sul potere delle storie: storie appassionanti, autentiche e coinvolgenti che possono veramente rivoluzionare la comunicazione aziendale esterna e interna.

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