Super Brands.

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Authors : Sergio Tonfi Topic : Business & Economics School subject : Publication date : 05/10/2017 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891758095 License duration (days) :
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Additional details

Book pages: 210

Reflowable Version: Yes

Description

Analizzando la difficile situazione congiunturale in cui si trovano le marche oggi, questo volume identifica quali fattori possano aiutare un brand a fare la differenza, a mantenere rilevanza e a distinguersi dai concorrenti entrando per sempre nel cuore dei consumatori. Le storie di successo di alcuni Super Brands ci mostrano come per diventare tali occorra soprattutto la consapevolezza che da grandi poteri derivano grandi responsabilità.

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