The Regenerative Society

Descrizione

In 2015, Andrea Illy discovered that 50% of land suitable for coffee cultivation would no longer be viable by 2050 due to climate change. It was the beginning of a journey that would lead him to completely rethink the relationship between business and nature, between growth and well-being. This book acts as a roadmap, in which Illy recounts the possible transformation from the extractive paradigm—which has dominated Western economics since Descartes and Bacon—to a regenerative model that places individuals at its center, as stewards of natural capital. Across eighteen chapters and dozens of interviews with pioneers of regeneration, he explores the frontiers of a revolution that is already underway. This is no environmentalist utopia. Illy, with scientific precision, documents how companies adopting regenerative practices are systematically outperforming traditional ones: renewable energy sources now cost less than fossil fuels, cities designed for people create cascading benefits...

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