Zooming-in on digital servitization

Descrizione

This work explores the process through which manufacturing firms pursue a transition from product-oriented to product- and service-oriented business models. The object of analysis is the so-called Digital Servitization, i.e. the effort of manufacturers to exploit digital technologies to integrate a product offering with a series of digital-based services. The book aims to contribute to the literature on Digital Servitization by providing an integrated interpretative model to investigate the phenomenon. Taking a zoom-in approach to a case study analysis, the book provides insights into digital servitization with implications for academics and practitioners.

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