La valutazione della strategia di destinazione.

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Authors : Manuela De Carlo Topic : Business & Economics School subject : Publication date : 10/12/2013 Subscription magazine Publisher : Franco Angeli Edizioni ISBN : 9788891701220 License duration (days) :
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Book pages: 175

Reflowable Version: Yes

Description

Attraverso un’analisi empirica su un campione di 138 portali turistici, il volume affronta il tema della valutazione della strategia delle destinazioni turistiche, proponendo un approccio innovativo che valorizza il potenziale conoscitivo offerto dai portali di destinazione.

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